Paramount PSKY

January 25, 2024 · original source

AI-assessed accountability
2/10

Paramount Lost $490M on Streaming Last Quarter — Bob Bakish Still Pocketed $31M While Firing Your Colleagues

Original

Team, Earlier today, we dedicated the first Bob Live of 2024 to our strategic focus for the year. Importantly, this vision builds on all this remarkable team accomplished in 2023 — and there’s no question we’ve made incredible progress. Last year, Paramount+ continued to be one of the fastest growing paid streaming services, and Pluto TV was the most widely distributed FAST service in the world. We had the #1 show on television, five #1 box office debuts and the #1 broadcast network for the last season, to name just a few accomplishments. In these ways and more, we’re unleashing the power of our content, which remains our mission no matter what challenges we face. And we have certainly faced a few. As an industry, we’ve confronted a soft ad market, a volatile macroeconomic environment and two historic strikes just in the last year. All while navigating the ongoing evolution of the streaming business, as industry sentiment and metrics for success continue to shift. And we’ve been on our own journey as a company — to realize the full potential of One Paramount as we transition our business from linear to streaming, and continue fine-tuning how we window and monetize our content. Amid all this change, it’s no surprise that Paramount remains a topic of speculation. We’re a storied public company in a closely followed industry. But I have always believed the best thing we can do is concentrate on what we can control — execution. Leaning into what’s working, while continually adjusting to current realities. So what does that mean for us in 2024? Our priority is to drive earnings growth. And we’ll get there by growing our revenue while closely managing costs — a balance that will require every team, division and brand to be aligned. More specifically, we have three key strategies to achieve this: 1. Maximizing CONTENT with the biggest impact. When it comes to mass, popular content, we’ve always punched above our weight. And, for our audiences and partners around the world, it’s become very clear that our Hollywood hits are the biggest draw. So, in 2024, we’re focusing our resources on the most powerful, resonant franchises, films and series that perform across platforms globally. As we refine our content strategy, this means we’ll produce fewer local, international originals for our platforms, apart from our leading free-to-air networks in Australia, Argentina, Chile and the UK, where we will continue to have a strong pipeline of local content. And we’ll continue to maximize our global hits across multiple platforms and revenue streams – including streaming, film, TV and licensing – for the biggest return on our investment. 2. Driving to STREAMING profitability. We’ve learned a lot since we launched Paramount+ nearly three years ago. As we said last quarter, we expect that 2022 was our year of peak investment, so we are a year ahead of schedule on that important metric. Given our continued push to streaming profitability, this year we will lean even further into large markets like the US, UK, Canada, and Australia, where we have a strong multiplatform presence, our US studio content resonates best, and where there is the greatest revenue potential. In other important markets across Europe, Latin America and Asia, we will continue our market-by-market strategy and tap into the power of our strong local partnerships, ensuring we’re operating with the best model to drive local scale and viewership, while managing costs. Globally, increasing subscriber engagement and retention across our platforms will also be critical priorities on our path to streaming profitability. So will driving revenue across advertising, subscriptions, and licensing – including through our recently announced Paramount+ branded destinations – while we continue to operate as efficiently as we can and reduce costs. 3. Further unlocking the power of ONE PARAMOUNT. We’ve made a lot of progress on this front, but there’s even more we can do to leverage the collective power of our company. That means continuing to collaborate across teams, time zones and functions on efforts like cross-promotion, innovative partnerships, data and insights and more, to make the most out of our assets and expertise. As always, we will continue to work to strengthen our culture – prioritizing inclusion, employee and leader development, and guiding our teams through change. Our One Paramount mentality will not only drive better results – it will also enable us to operate as a leaner company and spend less. Where possible, we’ll look to expand our shared services model as we streamline operations. As it has over the past few years, this does mean we will continue to reduce our workforce globally. These decisions are never easy, but are essential on our path to earnings growth. We will continue to be as thoughtful as we can be, communicate when there is information to share and support our teams throughout. If you didn’t get a chance to tune into today’s Bob Live, please do so whenever you can on Vimeo. There’s more information there — and even more to come. Expect to hear updates on our progress against this strategy throughout the year. In many ways, 2024 will be the next great step in our transformation and we must evolve how we work to support that. I can’t emphasize enough how grateful I am for your dedication, and how proud I am of all that this team continues to accomplish. In light of all that we’ve achieved together, I have no doubt we are up to the task. Best, Bob

Translated

CEO Bob Bakish opened this memo with a victory lap — record Super Bowl viewership, the #1 broadcast network, five #1 box office debuts — and then, buried after three paragraphs of self-congratulation, announced that Paramount will "continue to reduce our workforce globally." That phrase, delivered in passive voice and stripped of any number, means roughly 800 people are losing their jobs. The people being fired didn't get a number. They got "thoughtful." Let's be direct about what this company is doing and why. Paramount's streaming business — the strategic pivot Bakish has been championing — lost $511 million in Q1 2023 and $490 million in Q4 2023 alone. That's the business Bakish built, and it is hemorrhaging money every quarter. The memo frames this as an industry-wide transition challenge, citing "a soft ad market," "a volatile macroeconomic environment," and "two historic strikes." Those are real events. They are also the exact kinds of conditions that competent leadership is hired to anticipate and manage. Bakish chose this streaming-first strategy; the workers being shown the door did not. Now run the arithmetic on who is paying the price. Bakish took home $31.3 million in total compensation in 2023 — a CEO-to-median-worker pay ratio of 274-to-1. Paramount owns one of the most storied film and television libraries in Hollywood: Star Trek, Mission: Impossible, MTV, Nickelodeon, CBS. It controls IP that competitors would pay billions for. And yet the streaming service built around that crown-jewel catalogue lost nearly $1 billion in just two quarters of 2023. That is not bad luck. That is an executive team that could not build a profitable business around assets most studios would kill for. The workers being cut are not the ones who decided to torch $1 billion a year on a streaming strategy that isn't working. The memo does not name how many people are being let go, does not specify severance terms, does not mention healthcare continuation, and contains zero acknowledgment that leadership is giving anything up. Bakish's sign-off is to tell the people he just told to expect job losses that he is "proud" of them and has "no doubt" they are "up to the task." He is not up to the task of running a profitable streaming business around some of the most valuable IP in Hollywood. The workers losing their jobs are the ones paying for that failure.

Why this score

The memo is written in the first person ("we", 84 times) with low passive voice (2%), which is a positive linguistic signal, and it does name Bakish as the author. However, it buries the layoff announcement in euphemism ("continue to reduce our workforce globally"), provides no headcount number, no severance terms, and no leadership consequence of any kind. Blame is distributed to "a soft ad market," "a volatile macroeconomic environment," and "two historic strikes" — all externalities the memo uses to absorb culpability. No named executive resigned, declined a bonus, or surrendered equity; no genuine force-majeure event is documented in the context blocks that would unlock the cap. The pay-asymmetry is stark: Bakish earned $31.3M in 2023 at a 274-to-1 ratio while the streaming division he built lost nearly $1B in two quarters. The memo earns a 2 — it names a responsible executive and is direct in tone, but leans on externalities and offers nothing concrete to the people losing jobs.

What the memo left out

  • Streaming losses. Paramount+'s streaming division lost $511M in Q1 2023 and $490M in Q4 2023 — nearly $1B in losses in just two quarters, on Bakish's watch. indiewire.com ↗
  • CEO pay vs. workers. Bakish received $31.3M in total compensation in 2023, a 274-to-1 ratio versus the median Paramount worker — while announcing a global workforce reduction with no stated severance terms. en.wikipedia.org ↗
  • Golden parachute. When Bakish was ultimately ousted in April 2024, he collected a $69.3M severance package, bringing his total 2024 compensation to $86.96M — paid out by the same company that fired 800 workers. variety.com ↗
  • Stock fell on the news. Paramount shares, already down ~13% since January 2024, fell an additional 4% the day the layoffs were announced — the market's verdict on the strategy, not the workforce. finance.yahoo.com ↗
  • Analyst consensus: Reduce. As of January 2024, analyst consensus leaned toward 'Reduce' with 10 sell ratings vs. 6 buys, with Paramount flagged for a significant debt load and credit rating under scrutiny. kavout.com ↗